Most businesses have started to take social media seriously. They are spending time and effort developing their profiles and reaching out to customers. It makes sense for a business to have an online presence beyond their website. Are you taking advantage of all the available options the Internet has to offer? If not, it may be time to start.

Social media, once called a fad, has become the norm and is going to be with us for some time. A large number of companies already have an online presence, and are taking advantage of the benefits that social media can bring. Here are a number of things you can do to get your social media adventures underway.

Be Clear on Social Media It’s important that before you start looking into the different forms of social media that are out there, you are clear on what social media is, and what it isn’t. Social media is a way to meet people, and share content and ideas with them. For companies it’s a form of non-traditional marketing - think of it as soft marketing - it’s not meant to be the place where you flog your products, rather a place to develop interest in your company, so people will want to do business with you. By using social media you can show people who your company is, and connect with them on a more personal level. If you are clear on what social media is from the beginning, there’s a higher chance that you’ll be successful when you develop your online presence.

Before You Launch Into Social Media There are a number of things that your company needs to have either already done, or considered, before you jump in:

• Have a website: It’s a good idea to have a solid website with information about your company, contact information, products and services. Most potential customers will look at your website after looking searching for you online, and before they choose to do business with you, so your website needs to provide the relevant information they are looking for. If you don’t have a website, or feel yours is lacking, it’s easier than ever to get a professional looking site. With a quick search you will be able to find some competent designers.
• Get educated: It will be beneficial to educate yourself on current trends regarding social media. This can be done by simply going to social media websites, taking the free introduction tours and reading blogs related to the sites. Beyond that you should also research your competitors’ websites and Internet presence. Observe what content they have online, and more importantly: what they don’t have. It will also help to connect with and observe industry experts, see what they post online, and note the style and tone they use. This will help provide you with a sound knowledge base from which you can then create a more effective online presence.
• Set goals: As with any step in business, you should have a plan with realistic goals. Aim for results that are achievable for your company. If you’re a small, local IT company that focuses on providing support for banks, don’t expect to have the same massive hype that Microsoft and Apple do. Clearly set objectives and review periodically.
• Develop a focus: In real life, you can’t be all things to all people. The same goes for social media. You need to develop a focus on what type of online content you would like to share. You should aim to create content that your customers will want to share with people.
• Stake a claim: You should to go to the main social media websites - Google+, Facebook, LinkedIn and YouTube - and reserve your personal and business usernames. This is important because it will make you look more professional by having the same username across all sites, and users will be able to find you easier.
• Ask for help if you need it: While some companies make social media sound easy, it can be deceptively hard to master. If you feel lost, or are having a tough time with it, there are knowledgeable consultants out there who are happy to help.

Time to Get Social When you feel you know what direction you will take, it’s time to start developing your online profiles. It can be tough to decide which social media tools to utilize. Unfortunately there is no right answer. Most small businesses follow the crowd, and this means having pages on Facebook and Linkedin. This does not mean that you should join these networks simply because they have the most users. It is recommended that you follow what similar businesses or direct competitors are doing. If they are on one service but not another, do the same to begin with, but be on the lookout for new social media sites, or features being added to existing sites.

One Thing to Not Forget There is one really important thing we can share with businesses thinking of pursuing social media: it isn’t a turnkey operation. You can’t just, “set it and forget it.” To be successful, you need to be active by posting updates, news, and above all interacting with the people who reach out to you. After all, they are your customers. If you do establish your social presence but forget to keep it up to date, you will be the company that’s forgotten.

If you would like help with your social media strategy, please get in touch with us. We’d love to hear from you.

The iPhone: one of the most successful devices of the past five years. With a large, devoted following even businesses of all sizes have started to use the iPhone. In the past it was a bit of a chore for IT to manage the devices, as they would have to manage each device individually. Apple recently introduced a program to help make iPhone management much easier.

The program is called Apple Configurator, and is aimed at helping iOS business environments better manage devices - specifically the iPhone. Admins can use the program to configure and manage up to 30 devices at the same time, thus allowing for easier device management. One good selling point: the program is being offered for free. This makes it ideal for small businesses using iOS and OS X as their main operating environment.

What Can I Do with Apple Configurator? As noted above, the program is for device management. It allows you, or the administrator, to update, configure, restore and import/export apps to devices using iOS. With Configurator you can also put devices into different groups based on jobs - e.g., if you have two staff in IT, and one in sales, they may need different apps, so you can manage the devices based on each group.

Another interesting feature is that you can set which computers the phone will sync with, allowing for safer data transfer. Also, you can backup user settings, and assign them to another device if one is lost or needs to be replaced.

The one downside is you will need to have a system running Mac OS X 10.7.2 or later for Configurator to work. If you have not kept your system up to date, you will need to get started.

How do I get Apple Configurator? The program can be found and downloaded in the Apple app store. From there it’s just a matter of setting up the program and hooking up the devices.

Overall, this is a good program that is easy for the busy small business owner or IT manager who does not have time to manually plug in and update all Apple devices. If you would like to learn more about this program, the iPhone or other Apple products, please contact us.

In recent years there has been an explosion in the number of Web browsers available to businesses. Among the most popular is a browser that costs nothing and has some very useful plugins and add-ons, that cover a wide variety of needs. That browser is Firefox. Read on to learn some useful add-ons for your business.

At first look, Firefox is a fairly simple browser. Where it really shines though, is in the wealth of add-ons available for all users. If you were to compare different users’ browsers, it is highly doubtful they would look the same. There are some useful add-ons for small business users that can help make your life easier. Here are our top five:

Make Add-ons Compatible With New Versions of Firefox Firefox is on an aggressive update schedule. It feels like only a few weeks pass in between each new rollout, and this can pose a problem if the developers of the add-ons don’t keep their add-ons up to date. To solve this, install the Add-On Compatibility Reporter. This useful add-on will disable version checking, allowing the add-ons to continue working. If you have an add-on that won’t work, you can send a report to the developer. It is recommended that this is one of the first add-ons you install.

Speed Dial Speed Dial is an add-on that allows you to quickly access your favorite, or most visited sites. You set your bookmarks up to show via Speed Dial, which will show current thumbnails of the website. From there you can click on the thumbnail to go to the website. This is particularly useful if you have pages you visit on a regular basis and wish to navigate to them quickly.

OutWit Docs This add-on is for those managers who have a ton of documents on their computer and want to quickly find one without closing or minimizing Firefox. Think of having a version of Google for your docs - you enter a query into the search bar, and up comes the results with thumbnails so you can easily pick and open the document you were looking for.

Google Global An interesting add-on that allows you to see where your website, or any website for that matter, will show up according to the local Google page rankings. This is great for quickly viewing your presence in other regions or countries. However, this add-on will only work when on a Google search results page.

Screengrab If you are preparing a presentation or need to take a screenshot it can be a bit of a chore, especially on a Mac. With Screengrab you can take a screenshot of just the visible part of the browser or the whole page. This will save time from having to take multiple screenshots and then stitching the images together to gain one image.

These five apps are just the tip of the iceberg, there are many more on the Firefox Add-ons page. If you would like to know more about Firefox or other Web browsers, please contact us.

In a little over four years, virtualization has gone from an idea that was practiced by few to a standard process in many organizations. It’s evident that there are cost savings, and a recent report has confirmed this. The report states that some organizations have enjoyed a return on investment of up to 269% from virtualization. Read on for more information.

What is Virtualization? Virtualization is the creation of a virtual computing environment, where one hardware system can run multiple virtual environments. Common types of virtualization include servers, storage devices, or networks. The benefits of virtualization include lower costs, improved IT management, and reduced energy consumption.

The Survey A report published by CDW-G focuses on government organizations in the United Sates. Many SME owners and managers like yourselves are probably asking, “How do study results involving the government help my business?” Well, if you look closer you can see that what the government organizations did can easily be replicated by SMEs, just on a smaller scale.

Results In recent years, many companies have had to tighten their belts due to economic difficulties. Government agencies are no exception. The results of the survey found that agencies and organizations realized investment returns as high as 134 to 269%. The survey found that if IT managers invest in Server Virtualization, Document Management, Storage Virtualization, and Cloud Computing in that order, the returns on Server Virtualization alone can help pay for, if not totally cover the cost of, the other three processes. CDW-G found that on average, the total cost of implementing all four separately is over USD 1.1million, but when implemented in order, the average cost was around USD 400,000.

While it is unlikely that SMEs will see a return on investments of this magnitude, it is highly likely that they will see increased returns if they follow this method of re-investing returns from Server Virtualization into the other three steps. In times of economic stress, this could be a huge boost to your bottom line.

Helpful Recommendations From the results, CDW-G offered some useful recommendations that all businesses can use:

• When budget cuts are needed, first look for ways to increase efficiency without service cuts.
• Review technologies and processes to identify inefficiencies.
• Consider savings and efficiency opportunities in all new solutions.
• Leverage available savings into new projects.

As with any new process, it’s equally important to ensure that you educate the users of the processes and stay on your toes to keep updated.

When people hear the word “Apple”, most don’t think of a round red or green fruit, they think of the company. Apple and its products have become well known, with not only a loyal fan base, but products that look good and work well. One of the most successful products is the Apple iPad, and in early March, Apple introduced the New iPad. Is it the next step forward in Tablets? Will it be useful for you in your business?

The answer: yes, and no. The New iPad (that’s the actual name) takes the good parts of the iPad 2, and adds a few improvements including a new 5 mega pixel camera. The biggest change is the New iPad has the Retina Display, with a screen resolution of 2,048 x 1,536 pixels, making it one of the best Tablet displays on the market. Other changes include a new, slightly faster processor, and a slightly heavier (by 10 grams) body. Changes aside, the New iPad looks exactly the same as the iPad 2.

Apple has stated that the price of the New iPad will start at USD 499 for the 16 GB Wi-Fi version. There will be a version that connects to 4G mobile data networks, and the price for that version will start at USD 629 for the 16 GB version.

What Does this Mean for My Business? In truth, the New iPad means whatever you want it to for your business. Apple has said on many occasions that they want to bridge the gap between interaction and creation with the iPad. The New iPad is a step toward this goal, but it won’t be very useful for users who work with spreadsheets or other data-heavy programs. If you or your business gives lots of presentations, and doesn’t need to use the advanced functions of programs, then the New iPad could be a useful tool. It really comes down to how you, as a manager and company, operate. You can pretty much guarantee you will find some use for the iPad, it just may not be a Key Success Factor.

The one downside is the price. As a small business it can be hard to justify spending over USD 600 per iPad with data connectivity, when the iPhone costs far less with a plan and can do pretty much the same stuff, if not more.

Scam Warning As with most other Apple products, there is sure to be a number of scams surfacing over the next few weeks saying that you’ve won a free iPad, can get a free iPad, or any number of similar come-ons. It is a good idea to let your employees know that Apple doesn’t normally give away its products, and will definitely not post on people’s Facebook pages or put banners on websites advertising such a thing.

Apple has taken steps toward giving businesses a new way to operate, and the New iPad offers some great functions for businesses. If you’re thinking of adopting the iPad into your business, or would like to know more about the New iPad or Apple’s products, please contact us.

“Microsoft Excel” is a common buzzword known by all business owners and managers. This program has become a critical tool for business. It’s safe to say that we all know the basics of Excel and are comfortable with what Excel can do. However, one thing that makes people uncomfortable with Excel is the confusing error messages. Read on to learn more about them.

While most of us are comfortable with Excel, there are many times when we have had an error pop up that is more or less confusing. Let’s face it, when we see “!#%&” characters many of us are at a loss. Here are some of the most common errors you come across in Excel, what they mean, and how to fix them.

####### This is one of the most common errors, with the # sign filling the cell. This error means that you have entered data in the cell that is longer than the cell’s size. For example, 1234567890 will show up as ##### if that column is not wide enough to fit all those numbers. This error will also show up when you have formatted a negative number as a date.

To fix this error, simply re-size the column (A, B, C, etc.) by clicking the edge of the column and dragging to the right to make larger. Or check to see if you have a negative number that is formatted as a date, and if so format the cell as a negative number instead..

?Name# This error means you have have an error in the formula or range. For example, =counif(!6:B99, “Y”) In this case, “counif” should be “countif”. Also, the “!6” should be a column letter and 6 (i.e., B6).

To fix this error, click on the cell with the error, and look at the formula in the formula bar, usually located above the spreadsheet, and correct the formula like this: =COUNTIF(A6:B99, “Y”)

#REF! If you have a formula that refers to other cells in the spreadsheet, and then you change one of those cells to data that does not compute in your formula, you will get the #REF! error. For example, if your formula for C6 is: =SUM(A1:A5, B1:B5, C1:C5) and you delete B1, you will get #REF! in C6.

The easiest fix to this is to hit: CTRL+Z, or Undo under Edit. If you made the error a long time ago and Undo does not work, then make sure all cells referenced in the formal contain valid information.

Circular Reference You get this error when you have entered a formula that includes the cell where you have entered the formula. For example, the formula =SUM(A2:A5) is entered into A5. Excel is essentially telling you that it is chasing its own tail, and can’t catch it.

The easiest way to fix this error is to simply click on the original cell, and remove the reference to the cell that the formula is entered in.

The Little Green Triangle in the Cell If you see a little green triangle in the top left corner of a cell, Excel is telling you there is an error with the formula. This is useful if you aren’t sure about what the error means. If you click on the arrow, you will get an ! with Trace Error. Click this, and Excel will give you a drop-down menu with options.

What if I Can’t Find the Error? If you are having trouble locating the error, or do not want to spend time searching for the error in a long formula, click the Formula tab and the arrow beside Error Checking. You can click either Trace Error or Circular Reference and Excel will point out the error, or provide the cell name with the error. From there, select the cell and look at the formula or data entered to determine the problem.

The thing about the social media boom is that so many people are thinking of ways to make it better and to put a unique twist on an otherwise used and reused concept. Pinterest is one of the few that have been successful at this – which means, like in any other social media platform, businesses stand to benefit provided they use it the right way.

What is Pinterest? In a nutshell, it's something like a social media scrapbook, album, and bulletin board combined. Each interest / theme has its own 'Pinboard' where you put photos, videos, or other media that interest you.

What makes Pinterest unique is its concept, which has been consistently growing in popularity, especially with female audiences. And while Facebook and Twitter are more open to overt advertising, Pinterest takes a more conservative stance. While advertising isn't exactly prohibited, the marketing should definitely be more subtle and more consistent with a personal Pinterest profile. Here are some basic tips that will help you utilize Pinterest to your advantage.

1. Understand your market. The first question you should ask yourself is if Pinterest is something worth your time investment. Since the majority of Pinterest users are female, ask yourself if your products and services appeal to them directly.

2. Invest time. As in many other social networking sites, you need to put a personal and human touch to your Pinterest profile and in the way you interact with your audience. Log in often, update regularly, and respond quickly to any kind of feedback. Let your audience know that you're there.

3. Use other social media to augment Pinterest. Since Pinterest is less known, use your other social media accounts to point people your way in Pinterest, such as Tweeting or updating your Facebook status with your most recent Pinterest profile update.

4. Talk about what you represent. As mentioned earlier, since Pinterest isn't big on overt advertising, you need to market yourself in a different way. Talk about what your brand is all about. What do you represent? What content can you provide that would inspire your audience to share on their own Pinboards? If you're a furniture company, for example, you can try giving some tips on basic interior design and picking the right furniture pieces for spaces, with pictures or videos. What's good about Pinterest is that it challenges you to be more creative, and thus, more appealing to potential clients.

If Pinterest interests you, give us a call so we can discuss how you can maximize this new social media platform for your business.

If you use Mac OS X, you know that the operating system is packed with useful features. But have you ever checked out the Universal Access options? Believe it or not, these features, aimed at disabled users, actually are useful for all users. These tips show you some of the useful features.

Mac OS X is often praised for its useful features and easy-to-use interface. Many of these features have even been copied by other operating systems, yet many more features are hardly used—even by experts. One such feature is Universal Access, created to help improve handicapped users’ experience. However, these features are not just limited to the handicapped; they are useful for businesses as well.

Universal Access is located in System Preferences, under the System tab.  Here are some tips on using Universal Access to your advantage.

Zoom Zoom If you click on the Seeing tab, you’ll find a number of options. Under the heading Zoom, click ON. Now press: “Command” + “Option” + “+/-” to zoom your screen in or out. This is an easy way to enlarge websites or pages with small text.

Flash for error If you work in a noisy environment, or have the sound muted, it could be tough to tell when an error has happened. Universal Access has a tool to help. Click on Hearing and select Flash the screen when an alert sound occurs. Your screen will flash briefly, alerting you to errors.

Increase Cursor Size If you are giving a presentation or demo using OS X, it can sometimes be hard for your audience to see exactly where the cursor is. To make the cursor bigger, click Mouse to access the slider under For difficulties seeing the cursor. As you slide the slider, you will notice the mouse pointer growing or shrinking. This is good for ensuring people can see where the mouse is going and what files you are selecting.

For more tips on Mac OS X and other Mac info, please contact us.

Disaster can strike at any time, and it can be as simple as a server or system crash, or as severe as the recent worldwide natural disasters. No matter what it is, the disaster will affect your company’s operations and potentially its bottom line, or worse — force you out of business. Are you prepared?

Most companies have at least basic protection from emergencies and disasters in place. The most common forms of protection are insurance, server and computer backup, and basic preparations as required by law. While these protective measures are considered adequate for most companies, there is still a chance a disaster will strike, leaving your company in the lurch.

In the recent months and years an increasing number of occurrences, such as the earthquake in Japan and flooding in Thailand, have caused widespread disruption to businesses. To counter this, two business initiatives have risen to the forefront: Disaster Recovery (DR) and Business Continuity Planning (BCP). In fact, these two terms have become common buzzwords, a quick internet search returns over 53 million hits on business continuity alone. The problem is that many professionals are unclear on what each really is. It’s important to be clear on each topic and the basic steps to take to be prepared for any disaster.

What is a Business Continuity Plan (BCP)? BCP, first seen during the Y2K scare of the late 90s, is a plan that covers the way an organization prepares for and maintains all critical business functions. BC planning is comprised of activities that ensure maintenance, stability, and recoverability of service before, during, and after a disaster. The plan is typically set up on a day-to-day basis, and covers the whole organization.

It’s important to have a BCP for your organization because if something happens and you can’t deliver to your customers, they will go to another company.

What is Disaster Recovery? Disaster Recovery is considered a part of the overall continuity plan that focuses on the technical side of the business, including components such as data backup and recovery. Think of BCP as an umbrella and DR is under the umbrella — if you don’t have a disaster recovery plan, the overall umbrella is more or less useless.

What Should be in Your DR and BCP Plans? These plans both share a number of similarities, generally following the same steps involving the same elements. Both plans should include:

1. An operational plan for a number of disasters that could happen in your geographical area. The plans should cover occurrences as small as computer hardware errors and as large as massive natural disasters.
2. A succession plan for you or your top management.
3. Training for substitute employees on important tasks.
4. Cross training of your employees on the basics of different roles so they will be able to take over if need be.
5. A communication plan focused on different crises, including ways of communicating if networks are down.
6. Off-site meeting places for staff and managers.
7. A focus on safety. Foster partnerships and communication with local and emergency response services: Fire, Police, National Guard, Search and Rescue. Ideally, all employees should at least know basic first aid. If you have employees who are volunteer members of local Emergency Response Services, ask them to be responsible for teams.
8. Daily plans to backup your Enterprise systems, along with training and testing of recovery of systems.
9. Training and testing of all employees to practice recovery activities in situations as realistic as possible.

It’s important that you conduct regular tests of your systems and processes, and make changes as needed. Be aware that your business is always changing and so should your Business Continuity and Disaster Recover Plans.

With a carefully prepared and practiced plan, your business should be ready to face a variety of disasters with minimal downtime. If you would like to know more about Business Continuity and Disaster Recovery please contact us.

Google and Apple, two of the biggest — if not the biggest — technological companies in the world have products used by millions of people on a daily basis. But what happens when one of them is caught bypassing the security of the other? This happened recently, when Google was caught circumventing the security settings of Safari, the main browser used by Apple’s products.

As many news sources are reporting, Google was discovered to have bypassed the security settings of Apple’s default browser, Safari. If you are to believe the many news articles, what Google has done is a big issue. But what did Google actually do, and how does this affect your business?

What Did Google Do? Google was caught using software to trick Safari’s security settings into allowing third-party cookies. The cookies placed by Google were used to track users’ internet behavior with the idea of providing personalized ads targeted to the users. Google stressed that no personal data was recorded.

Why would Google do this? Safari is set up to block all third-party cookies — cookies usually used by advertisers placed on a user’s hard drive that don’t have the same URL the user is looking at. Since the majority of Google’s ad services don’t operate under the Google URL, Google needs to use third-party cookies to track users. In other browsers, when a user signs into a Google Account, third-party cookies used by Google’s ad services are automatically placed. With Safari, the cookies are automatically blocked.

To get around the established security, Google took advantage of a known loophole found in 2010 by putting a form in some pages that tricked Safari into thinking the user had agreed to let Google’s Ad services track them.

What Does this Mean to Us? In all honesty, not very much. Google has said that they are removing the forms from the websites and cookies from the browsers. Apple has said they are working to stop all third party cookies, but no updates have been released as of March 1.

What Can We Do? To ensure that third party cookies are blocked in Safari, go to:

1. Safari - Preferences, or hit “Command” + “,”
2. Select Privacy
3. Select which level of cookies you would like to block

You can also set your browser to never allow cookies. The downside to this is you will find yourself having to log into a site each time you go to it in a new window. Another strategy is to clear your cookies regularly. In the same tab you set your cookie preferences, select: Remove All Website Data

If you would like to learn more about protecting your organization, or if you have questions, please contact us.